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Campaigns: Sponsorship - Homing in on the cult of the spinmasters

press, entertainment magazines and on-line media. Internet audiences were targeted by Slice s New ...

entertainment budget is not ’wasted’ on ’B list’ guests, events must offer something

Entertainments (ACE) director, Chris Hill....Entertainments (ACE) director, Chris Hill. But very little is discussed about the most fundamental ... of entertaining. Total Research marketing director, David Dower, says: Just over a third ... only have the same number of tickets available and places to entertain. This means ...

Diary: B-M client priorities are above board, not on board

The Oriana - floating venue for many an over-entertained marketing director fielded the eager...The Oriana - floating venue for many an over-entertained marketing director fielded the eager attentions of various agency suitors at the annual Marketing Forum last week. It s always difficult for an agency to stand out when a client is faced with up to 20 presentations each day. Some choose to proffer ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.