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CREATIVE STRATEGY: Art meets protest meets fundraising for WaterAid

public, expect entertaining artifice tick. Awareness, via press and TV coverage tick ...

CREATIVE STRATEGY: It's not big and it's not clever, Halifax

. Then someone discovered "Howard", who couldn t sing or dance to save his life, but could apparently entertain ... of entertaining adverts that feature colleagues and our latest adverts build on this heritage." And how does this "entertainment" work in the press? Looking at one current example, it s about as entertaining as one of Alistair ...

CREATIVE STRATEGY: Three makes the '80s dull. Quite an achievement.

will never be the sexiest category on the block. Entertain us (as Orange did with their original cinema ads ...

Acquity enters administration but jobs saved after Crayon takeover

Banking Group and Vue Entertainment. The business of Acquity is now housed in a new company 100% owned ...

Virgin Media chooses Experian software for DM task

LONDON - Entertainment and communications company Virgin Media has implemented Experian

Blue Cross launches singing pets digital campaign

Pets viral campaign was tremendously successful but this time we wanted to do something entertaining ...

Continental Airlines ties up with London arts festival

of New York-themed entertainment and spaces including a VIP bar and an art gallery. The strategy ...

Toy retailer turns to SmartFocus Digital

LONDON - Toy retailer The Entertainer has appointed SmartFocus Digital to improve its digital..., RSS and web channel campaigns. The Entertainer owns 47 high street stores and websites TheToyShop ... the content. Zoe Greenall, online marketing manager for The Entertainer, said that the new method ... , cheaper and more effective." Bryan Black, sales director of SmartFocus, added: "The Entertainer ...

Bebo claims 3.2m views for Samsung sponsored show

-- online music entertainment programme Beat -- which Bebo claims has received over 3.2m video views since

Warner Bros campaign secures Bluetooth audit from ABCe

Bluetooth campaign from the ABCe, measuring downloads for Warner Bros Entertainment UK's hit comedy 'The

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