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Nunn to oversee integration at TBWA

\London advertising agency, Tequila, the online specialist Agency.com and the brand entertainment business Stream ...

Big Awards 2008: Media & Entertainment

Mark Cridge, chair of Digital jury. MEDIA ENTERTAINMENT - DIGITAL WINNER Title ... MEDIA ENTERTAINMENT - DIRECT WINNER Title: Assassin Client: Saatchi Saatchi Brand: New ... : Alice Tonge Designer: Kevin Price Producer: Nick Reeves MEDIA ENTERTAINMENT - OUTDOOR WINNER ...

Big Awards 2008: Time for the Big Awards? - You be the judge

entries for the Media and Entertainment category included a number of self-promotion films. The problem ...

Krypton Factor returns to ITV in ad-funded deal

' entertainment division. Julian Smith, the planning account director at ITV, said: "This is the biggest ad ...

The Direct Approach: Embrace the moving image

Consumers have a thirst for video entertainment, and will happily watch brand-related content...are consumers saying: "Persuade me, and then I'll buy from you." They are saying: "Entertain me, then I ... : entertainment plus data equals results. The direct marketing industry needs to wake up to the fact that it is in the business of entertaining consumers. And engaging them by embracing the moving image. Through broadband ...

The Direct Approach: Shape up for the third age

creative work typically adds value by giving customers something that is useful or entertaining. A great ...

Campaign Promotion: DM Loves ... Sponsorship

offer, namely to reach the right consumer with the right message. Sport and entertainment sponsorship ...

Close-Up: Newsmaker - Havas Media sets sights on AIS global potential

, the brand entertainment specialist, for £12 million. Barely had the ink dried on the contract before its ...

RKCR/Y&R scoops Eurostar terminal account

to promote the London St Pancras Eurostar terminal as an entertainment and shopping destination.

Close-Up: Live issue - PAA is on track to get Engine's DM motor ticking

longer. Engine's approach last autumn was the first time the agency has seriously entertained offers ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.