Future targets Xbox mag subscribers with personalised ads
27 Oct 2010 | by Ben Bold
, the publisher s cross-media creative division. Simon Maxwell, the group publisher of Future s entertainment ...
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WPP makes $5m investment in US data analytics company
17 May 2011 | by Ed Owen
for the new era." Last week, WPP signed a deal with sports and entertainment company IMG to develop ...
Beyond Distraction
15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7
and to be understood, the desire to be entertained and the propensity to exercise one's curiosity. So, what ... information, entertainment and culture than ever before - immediately and, in many cases, simultaneously ... : the desire to understand others and to be understood, the desire to be entertained and the propensity ...
The Dawn of Engagenomics
15 Oct 2010 | by Mike Cullis, Elvis
now have better tools. Brands have always been evolving their options, from entertaining TV ads ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
TBWA Group reinvented as Media Arts
11 Jun 2009 | by Noel Bussey
The agencies will retain their individual brands for the near future, but it is understood they will eventually be renamed TBWA\Media Arts. The move affects the TBWA\London advertising agency, the direct marketing shop Tequila, the online offering Agency.com, the brand entertainment business Stream, the PR ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
