Play.com launches mobile campaign for Take That tour sponsorship
12 Jun 2009 | by Fiona Ramsay
-fareast-language:#0400; mso-bidi-language:#0400;} The entertainment site is running its first mobile campaign ...
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Tree charity converts to digital magazine
17 Jun 2009 | by Daniel Farey-Jones
Normal 0 'Tree Times' augments more basic email bulletins sent out by the charity, which stopped producing paper-based newsletter last year. The digital magazine was created in partnership with TPC, which is focused on sourcing and producing entertainment content for media clients ...
TBWA Group reinvented as Media Arts
11 Jun 2009 | by Noel Bussey
The agencies will retain their individual brands for the near future, but it is understood they will eventually be renamed TBWA\Media Arts. The move affects the TBWA\London advertising agency, the direct marketing shop Tequila, the online offering Agency.com, the brand entertainment business Stream, the PR ...
Kempton Park hopes to intrigue locals with musical meet
28 May 2009 | by Daniel Farey-Jones
to promote it, in answer to a brief to reposition the Surrey racecourse as an entertainment destination ...
Burton's seals WWE tie-up
21 Apr 2009
Burton's Foods has teamed up with World Wrestling Entertainment (WWE) to promote its Wagon Wheels
Twitter-focused UK start-up launches with big media clients
08 Apr 2009 | by Dan Leahul
to launch a Twitter-based ad agency for media and entertainment companies on the back of the success of a ...
Twitter agency to be launched on back of Mad Men success
08 Apr 2009 | by Nikki Sandison
Men', is to build a Twitter-based ad agency for media and entertainment companies.
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...
LG rolls out Europe drive
31 Mar 2009 | by Staff
LONDON - LG Electronics is this week launching a European campaign backing its TVs, home-entertainment
Cineworld signs up to Tesco Clubcard
20 Mar 2009 | by Daniel Farey-Jones
their 13m customers with great value entertainment at Cineworld. "In these tough times everyone craves a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
