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Pepsi releases 'Live For Now' ad starring Nicki Minaj

09 May 2012 | by Loulla-Mae Eleftheriou-Smith

with the entertainment industry and aims to "capture the moment of now". However, the UK roll-out date is yet ... entertainment news, popular culture and content at www.pepsipulse.com . Pepsi will integrate a series of entertainment partnerships as part of the global work, including a tie-up with Michael Jackson's estate ...

Intel pushes Ultrabook with biggest campaign for a decade

01 May 2012 | by Matthew Chapman

entertainment and 'talkability' than specific products or technology." The first execution called "desperado ...

Huggies launches biggest ad campaign in four years

21 Mar 2012 | by Sara Kimberley

's campaign has been developed to create a careful balance of humour and engagement, to entertain and motivate ...

Pick of the Week - Albion London, Giffgaff

23 Feb 2012

"This was very brave. When I first heard that the TV spot featured the 80s children's entertainers Keith Harris and Orville doing a rap, my instant reaction was one of trepidation. But Albion has pulled it off brilliantly, with this witty, beautifully produced execution whose bizarreness is part of its ...

Pick of the Week - Wieden & Kennedy/Cravendale

16 Feb 2012

"Kermit the Frog has been paired with an unlikely foil, Pepe the King Prawn, which makes for a highly entertaining double act. And, arguably, the frog is completely upstaged by the prawn. This brilliantly silly spot is in perfect keeping with The Muppets ethos." The ad was created by Hollie Walker ...

W&K gets people loving Heineken ... and each other

16 Feb 2012

640 variations of witty and entertaining serenades, and 45 serenades on the fly to be performed live ... Bollywood version used in "the date". The directing Delivering entertaining content for the app ...

Pick of the Week - Saatchi & Saatchi, T-Mobile

09 Feb 2012

"Harry Hill's brilliant voiceover elevates the action and there are some well-timed comic moments. This could easily have been another mawkish summation of what Britons are like, but the witty script pokes enough fun to keep it light and entertaining. The soundtrack (Dizzee Rascal's Bonkers) works perfectly ...

Catching up with consumers

10 Nov 2011 | by Jeremy Garner and Mark Brown, Weapon7

and entertainment, immediately and simultaneously - still relevant? How has the landscape of engagement altered over ...

Make it personal

10 Nov 2011 | by James Devon, James Middlehurst MBA

and parking the sales pitch for a bit. If the brand can be useful, interesting or entertaining (or preferably ... . Build permission by being useful, interesting and entertaining to engage people in the social space ...

Duke Nukem slammed for graphic strip club ad

19 Oct 2011 | by Matthew Chapman

was similar to mass-market entertainment including TV, film or music videos. The ASA noted the post-9pm ...

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