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Turkey of the Week - In-house/Pantene

"If you're going to run a 90-second ad, you better have something fun or entertaining. Sadly, this ad is neither, and it's a challenge to make it even halfway through the spot without nodding off. The presenter turns in a woefully unconvincing performance, and the scientists she interviews show exactly why ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

. Media Entertainment Title bear Photographer n/s Brand snob Entered by Stuart Hall Photography ...

A newly converged world

. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...

Publicis Groupe and Microsoft form mobile marketing partnership

industry verticals: luxury, retail, entertainment, automotive, travel and financial services. The deal ...

Lynx 'Get In There' by Bartle Bogle Hegarty

of their lifestyle. The web had replaced broadcast TV as their favourite source of entertainment. An array ... . Unlike existing branded mobile apps that were designed for personal entertainment, our Lynx apps were ...

APG Creative Strategy Awards - Axe 'wake-up service' by BBH Singapore

an engaging and entertaining alarm clock that guys will prefer to their standard alarm, and develop a campaign ...

And in the real world: Waitrose, RBS, BP, unemployment figures

in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...

Brothers and Sisters handles NoW DVD giveaway

The TV and press campaign aims to portray the newspaper as the best Sunday paper for TV and entertainment. Allan MacCaskill, the head of brand for the News of the World, said: "We re renowned for our coverage of entertainment and are thrilled to offer readers even greater value by giving them ...

Music: The brand band love-in

increasing amounts of money in various entertainment properties because the same digital technology that has ... is a consultant in alternative marketing strategies and brand partnerships in the entertainment ...

Pepsi campaign uses QR mobile phone codes

Britvic and PepsiCo plan to put the QR codes on 400 million cans and bottles. Consumers can take a picture of the code with their mobile phone camera, which will automatically redirect them to a WAP site. Here, they will receive entertainment, or a kick, on their mobile phone. The prizes ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.