The Work: Private View
15 Jan 2010
to be in the realm of diminishing returns. Don't get me wrong, it has provided unbridled entertainment ...
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Media: All about ... The Mail on Sunday
15 Jan 2010
& Day as a male-focused entertainment title called Live, and it ramped up its sports coverage ...
The Years Ahead For ... Content
08 Jan 2010
Mark Eaves thinks 2010 could be the year when the relationship between brands and entertainment..., the most useful approach is to think about content as something that primarily aims to entertain. Something ... - but not delivered in an advertising context. Often our industry likes to talk about advertising as entertainment, and great advertising can sometimes be great entertainment. Still, this mantra has too often been ...
New-Business Rankings: Jan-Dec 2009
08 Jan 2010
54.0 38.1 15.9 8 Beverage Brands, Stage Entertainment ...
Diary: Turkey of the Week - In-house/Just for Men
08 Jan 2010
"Just for Men's argument that men with grey hair can't get jobs is worrying enough but even this insight is lost in a woeful execution that combines some of the worst voice-dubbing ever witnessed with painful performances from the man and daughter featured. This ad is so bad it's almost entertaining but it ...
The Years Ahead For ... Television
08 Jan 2010
and the British public goes well beyond simple entertainment. The television still has the power to unite ...
The Years Ahead For ... Digital
08 Jan 2010
up, inviting participation and providing useful and entertaining content, will thrive in this world ...
The Years Ahead For ... Radio
08 Jan 2010
is as strong as ever, and there is still an innate human need for trusted, curated, entertaining content ...
The Work: Private view
04 Dec 2009
4. SCHWEPPES Project: Christmas entertainment from Schweppes Clients: Cathryn Sleight, marketing ... consumers that Schweppes makes Christmas entertainment better Agency: Mother Writer/art director: Mother ...
The World: Learning global lessons on product placement
04 Dec 2009
of interesting programming. Paul Johnson, Endemol's global head of marketing and branded entertainment, points ... explains. "The entertainment and advertising industries are two incredibly creative sectors, but they speak ... and entertainment." BRANDED CONTENT RULES US: Branded content in the US is subject to minimal Federal ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
