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Claire Beale - It's nice to get excited about TV once in a while

As Lord Bell, John Sharkey and Chris Powell entertained the audience at last week's Advertising

Media Forum: ITV's schedule: where next?

the next generation of big entertainment hits. It may not exactly be a breeze, given you could argue ... on the success of "shiny-floor" entertainment shows - and it would be looking to develop new ideas in this genre ... that the focus tends to be on light entertainment because it's cheaper to produce and therefore more cost ...

How Mother ran with the Secret Policeman's Ball

of their attention to entertainment (and each other). They watch it, comment on it, share it and, in some cases, fuel ... the most important. Through the balls, Amnesty has a rich history with entertainers and musicians ... in entertainment terms. We chose New York, and Radio City Music Hall, because they were iconic to both audiences ...

How can sports marketing utilise social media?

. LUCIEN BOYER - global president and chief executive, Havas Sports Entertainment - Can the passion ...

On the Campaign Couch ... with JB

about things. And people saying nice things about things are seldom interesting or entertaining ...

Octagon buys creative and music agency FRUKT

Interpublic Group (IPG)-owned sports and entertainment agency Octagon is building its presence...of music and entertainment. It does this by working with a range of creative professionals, including ... and entertainment consulting unit, which has created strategic sponsorship activity for brands including MasterCard ...

Social video: Disruption in the media economy

Entertainment: Yes, and as we move away from the interruptive model, where we rented an audience that belonged ... . AS: The role of video as a social currency is myriad: entertainment, utility, dynamic customer ...

Hotline: Way To Blue announces restructure

Way To Blue, the digital communications agency specialising in the entertainment industry, has

AIS lands digital business for Vita

Sony Computer Entertainment has appointed Archibald Ingall Stretton to handle the digital account

Matt Willifer: Let's start making stuff people will pay to use - not avoid

Like most of the entertainment industry - but unlike the advertising industry - the predominant ... to consume. As professional entertainers, we are proud of our output, but, more often than not, we can't even ... little time making what we make desirable. So, what would change if we thought as entertainment ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.