to remove filtersGetting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
in fuelling growth , supplementing spend from Entertainment Media, Telecoms and Finance sectors. For Claire ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...
Unilever's Weed talks media connectivity and consumer behaviour
13 Jan 2012 | by Arif Durrani
to explore the convergence of advertising, technology and entertainment. Launched at this year's 45th ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...
Andy Duncan on life back in the fast lane and his Channel 4 legacy
21 Jul 2011 | by Alex Brownsell
models, selecting details such as colour, materials, stitching and entertainment systems. Duncan ...
Media360: Pictures from the gala dinner and evening event
13 Jun 2011 | by Jeremy King
Delegates and sponsors were treated to a gala dinner and entertainment from comedian Alun Cochrane...After a long day of educational seminars and sessions, delegates at this year's Media 360 were treated to a drinks reception, followed by a three-course meal on the first night of the conference. For entertainment, comedian Alun Cochrane wowed the crowd, which included everyone from Channel 4 and Disney ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director for Xbox and entertainment has had a big year, not least in taking on Nintendo and Sony with a ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
