to remove filtersUnilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
industries need to do is promote why we re good for the world . We re providing education, entertainment ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
will soon have transparent, always-on information, education, and even entertainment. Trust ... and even entertainment. - It means shifting from static marketing campaigns that we launch and adjust ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
People come to YouTube for one of three reasons: to be entertained, to be educated or to express...Now consider this in the context of 3bn video views and 60 hours of content uploaded to the site daily. It's safe to say that the world has a voracious appetite for content creation and consumption. Brands that can understand how to use this will win. Can your brand credibly create entertaining ...
Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
creating entertainment properties, campaigns that have legs,' he says. Shifting the sales promotions ...
Colgate promotes oral health with £1m marketing push
07 Sep 2011 | by Sarah Shearman
competitions to win entertainment prizes during the month. Colgate has been ramping up its digital activity ...
My YouTube ad of the week: Sue Unerman, MediaCom
04 Aug 2011
entertaining. It has repositioned the brand and will be talked about as a case study for the foreseeable ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
