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PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

competition on Facebook as part of a campaign for Twentieth Century Fox Home Entertainment s DVD release ...

And in the real world: Waitrose, RBS, BP, unemployment figures

02 Apr 2009 | by Caroline Lovell

in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...

Marks & Spencer and Unilever top ethical league

27 Apr 2007 | by Joanne Payne

s was named as the brand making most progress in the leisure and entertainment industry and ranked fifth ...

Healthcare: At a Glance - European code of practice tightened

17 Jun 2005

, but spouses can't attend at the sponsors' expense, and 'sponsoring or organising of sporting or entertainment ...

Profile: Console freak - David Wilson, head of UK PR, Sony Computer Entertainment Europe

25 Feb 2005 | by Ian Hall

Entertainment marketing director. More seriously, King adds: 'David is very understanding of the plight ... Entertainment Europe ...

Marketing Communications: Emotional connection

22 Oct 2004

-car entertainment firm Blaupunkt has moved away from emphasising its products' technical excellence and begun ...

Campaign: IVCA Clarion Award Winner - Live Events - Diageo encourages responsible drinking

06 Aug 2004 | by Ian Evans

and include an educational but entertaining element to the Storehouse.' Imagination account manager Ursula ...

CAMPAIGNS: Second Opinion

06 Feb 2004

entertainment, but it's hard to say without having seen them. If the campaign was noticed and got the messages ...

Profile: Eugen Beer, Kaizo - Beer vision to boost Kaizo's PR creativity

18 Apr 2003 | by Ian Hall

alongside Mark Borkowski and Neil Redding, both of whom today run their own PR agencies in the entertainment ...

CAMPAIGNS: Consumer PR - Competition builds Haribo brand image

15 Nov 2002 | by MAJA PAWINSKA

To raise brand awareness of Haribo, positioning it as a 'fun' brand for children and an 'entertaining ... to view Haribo as an entertaining and exciting brand. Feedback shows the tour was successful in helping ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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