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Unilever tops 2012 Marketing Society Awards nominations

-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...

Bourjois taps into London Fashion Week

The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...

Girls get the 'Lynx effect'

to entertain guys with a new variant that tops the previous year's. "Lynx is about surprising and entertaining consumers to generate conversation around the brand." Lynx will not be marketing the women ...

Turkey of the Week - In-house/Pantene

"If you're going to run a 90-second ad, you better have something fun or entertaining. Sadly, this ad is neither, and it's a challenge to make it even halfway through the spot without nodding off. The presenter turns in a woefully unconvincing performance, and the scientists she interviews show exactly why ...

CREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad

media game with some consideration. Lynx has always understood the value of entertainment and humour ...

Beckhams get intimate in ad for perfume launch

underwear. David Beckham is also soon to become the brand ambassador for the global sports entertainment ...

Huggies 'little bundle of laughs' by JWT Entertainment

JWT Entertainment, the content production unit set up by JWT London earlier this year, has created

Unilever 'Mad Men' by Mindshare Entertainment

The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...

Master, Nadav and Telfer Triumph at Campaign Photo Awards

. Media Entertainment Title bear Photographer n/s Brand snob Entered by Stuart Hall Photography ...

A newly converged world

. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.