01 May 2012
| by Kim Benjamin
-commerce
Merlin Entertainments Group
Gatwick Express (Go-Ahead Group) VCCP
John Lewis.com (John Lewis ...
15 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity.
The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February).
The brand's first pop ...
23 Jan 2012
| by Loulla-Mae Eleftheriou-Smith
to entertain guys with a new variant that tops the previous year's.
"Lynx is about surprising and entertaining consumers to generate conversation around the brand."
Lynx will not be marketing the women ...
19 Jan 2012
"If you're going to run a 90-second ad, you better have something fun or entertaining. Sadly, this ad is neither, and it's a challenge to make it even halfway through the spot without nodding off. The presenter turns in a woefully unconvincing performance, and the scientists she interviews show exactly why ...
18 Nov 2010
| by Simon Kershaw
media game with some consideration.
Lynx has always understood the value of entertainment and humour ...
10 Sep 2010
| by Loulla-Mae Eleftheriou-Smith
underwear.
David Beckham is also soon to become the brand ambassador for the global sports entertainment ...
27 Aug 2010
JWT Entertainment, the content production unit set up by JWT London earlier this year, has created
13 Aug 2010
The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...
07 Jul 2010
| by Suzanne Bidlake
. Media Entertainment Title bear Photographer n/s Brand snob Entered by Stuart Hall Photography ...
25 Jun 2010
| by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...