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Adwatch (April 18 ) Top 20 recall: Lynx

to the level that the deodorant has reached, which, on the whole is very entertaining. Brand strategy ...

The most irritating ads of 2011

entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...

Brand of the Year 2011 shortlist

much loved for its quirky marketing, the brand has continued to entertain in the aftermath of selling ...

Britain's reality TV addicts

for entertainment rather than news, and 38% more likely to read the Sun, the Daily Star or the Daily Mirror. Few ...

Sainsbury's leapfrogs Asda after storming Christmas

growth rates in home and electrical and are now one of the fastest-growing entertainment retailers ...

Biggest brands: Top 100 online advertisers 2010

in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ... in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands ...

Unilever boss is paid more than £3m as promotional budget rockets

car, entertaining allowance and a one-off housing allowance. There is no direct year ...

Sponsorship Agency League Table 2009

no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...

Marketing's Experiential Marketing League Table 2009

Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...

Biggest brands: Top 100 online advertisers 2009

advertising Entertainment and media brands dominated online advertising in 2008, spending nearly 80m ...

 

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