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Huggies 'little bundle of laughs' by JWT Entertainment

JWT Entertainment, the content production unit set up by JWT London earlier this year, has created its first project.

Unilever 'Mad Men' by Mindshare Entertainment

Unilever has released six Mad-Men-themed vignettes as part of its sponsorship of Mad Men in the US.

Compeed signs up Velocity Sports & Entertainment

LONDON - Compeed, the Johnson & Johnson-owned brand, has appointed Velocity Sports & Entertainment to handle its global sponsorship of the ATP Tennis World Tour.

Brand entertainment on centre stage during festival season

LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract...

Profile: Console freak - David Wilson, head of UK PR, Sony Computer Entertainment Europe

David Wilson, the man charged with promoting Sony's PlayStation brand to gamers across Britain, is one of the industry's more reluctant communicators. Despite having racked up more than a decade in PR, the 39-year-old former journalist still admits he 'would be more comfortable' saying he was 'editor...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.