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Brothers and Sisters handles NoW DVD giveaway

The TV and press campaign aims to portray the newspaper as the best Sunday paper for TV and entertainment. Allan MacCaskill, the head of brand for the News of the World, said: "We re renowned for our coverage of entertainment and are thrilled to offer readers even greater value by giving them ...

Music: The brand band love-in

increasing amounts of money in various entertainment properties because the same digital technology that has ... is a consultant in alternative marketing strategies and brand partnerships in the entertainment ...

Pepsi campaign uses QR mobile phone codes

Britvic and PepsiCo plan to put the QR codes on 400 million cans and bottles. Consumers can take a picture of the code with their mobile phone camera, which will automatically redirect them to a WAP site. Here, they will receive entertainment, or a kick, on their mobile phone. The prizes ...

Albion creates digital 'pet man' for Remington

The digital work allows the man to sit on computer desktops and entertain the lucky user with dancing and compliments. In between times, the man works out and gets on with housework. Jason Goodman, MD and founder of Albion, said: "This work is really compelling and engaging. "And it is all ...

The Work: New Campaigns - The world

HEINEKEN - CONCERT - ITALY CREDITS Project: Concert Client: Gianluca Di Tondo, marketing director, Heineken Italia Brief: Position Heineken as the entertaining beer Creative agency: JWT Milan ... new Heineken commercial that aims to associate the beer brand firmly with entertainment in the minds ...

The Work: Private View

wife would agree with that one). There's plenty of sizzle to keep one entertained here, and some cute ...

Queen track will back Cadbury's successor to 'gorilla' spot

-running campaign that could broaden into different genres of entertainment beyond film . What we are focused ...

The Work: New Campaigns - The world

-city attractions ranging from 24-hour gaming and fine dining to celebrity entertainment and championship golf ...

The Work: New Campaigns - UK

The latest campaign for the Nissan Qashqai model sees TBWA/London doodle all over London s entertainment ...

The Work: New Campaigns - The World

Client: Russ Johnston, executive vice-president, home entertainment and business solutions group ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.