Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...
Adwatch (April 18 ) Top 20 recall: Lynx
18 Apr 2012 | by Matthew Heath, chief strategy officer, LIDA
to the level that the deodorant has reached, which, on the whole is very entertaining. Brand strategy ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
,' contends Lefroy. Entertain, and your selling will be forgiven. Be brilliant, and you can go viral. The UK ... and entertain. It can inspire with new ideas and ways of looking at things. In addition, it can do all ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
industries need to do is promote why we re good for the world . We re providing education, entertainment ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
will soon have transparent, always-on information, education, and even entertainment. Trust ... and even entertainment. - It means shifting from static marketing campaigns that we launch and adjust ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Think with Google: Which brands are getting online content right?
13 Mar 2012 | by Hamish Nicklin, Industry leader, creative agency at Google
People come to YouTube for one of three reasons: to be entertained, to be educated or to express...Now consider this in the context of 3bn video views and 60 hours of content uploaded to the site daily. It's safe to say that the world has a voracious appetite for content creation and consumption. Brands that can understand how to use this will win. Can your brand credibly create entertaining ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Entertainment Adam Eve, the launch of Pottermore.com Collective, Crysis 2: Live Alien Invasion MadeByPi LLP, Battlefront III - best youth entertainment website Manning Gottlieb OMD, Killzone 3 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
