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Healthcare: At a Glance - European code of practice tightened

17 Jun 2005

, but spouses can't attend at the sponsors' expense, and 'sponsoring or organising of sporting or entertainment ...

Profile: Console freak - David Wilson, head of UK PR, Sony Computer Entertainment Europe

25 Feb 2005 | by Ian Hall

Entertainment marketing director. More seriously, King adds: 'David is very understanding of the plight ... Entertainment Europe ...

Marketing Communications: Emotional connection

22 Oct 2004

-car entertainment firm Blaupunkt has moved away from emphasising its products' technical excellence and begun ...

Campaign: IVCA Clarion Award Winner - Live Events - Diageo encourages responsible drinking

06 Aug 2004 | by Ian Evans

and include an educational but entertaining element to the Storehouse.' Imagination account manager Ursula ...

CAMPAIGNS: Second Opinion

06 Feb 2004

entertainment, but it's hard to say without having seen them. If the campaign was noticed and got the messages ...

Profile: Eugen Beer, Kaizo - Beer vision to boost Kaizo's PR creativity

18 Apr 2003 | by Ian Hall

alongside Mark Borkowski and Neil Redding, both of whom today run their own PR agencies in the entertainment ...

CAMPAIGNS: Consumer PR - Competition builds Haribo brand image

15 Nov 2002 | by MAJA PAWINSKA

To raise brand awareness of Haribo, positioning it as a 'fun' brand for children and an 'entertaining ... to view Haribo as an entertaining and exciting brand. Feedback shows the tour was successful in helping ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

managing director of brand valuation Jan Lindemann. The entertainment group has also stumbled ... of the entertainment group's most lucrative characters. In May, Walt Disney admitted that it may be forced to pay ...

Hovis repositioning brief for Borkowski

25 May 2001 | by DAVID MCCORMACK

for the agency. 'To an extent, we have been typecast as an entertainment agency but we have always ... entertainment PR and a separate 'personality division' is to be launched before the year's end. ...

Consumer Affairs: PR takes sides as war on Watchdog hots up - An alliance of top companies in the UK is taking on the BBC’s Watchdog programme. But there could be a high price to pay for being seen to challenge the consumers’ champion

01 Sep 2000 | by ROBERT GRAY

programmes: the balance between entertainment and education is suspect. Of course there are dangers ...

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