Unilever 'Mad Men' by Mindshare Entertainment
13 Aug 2010
The vignettes, created by Mindshare Entertainment, show how a fictional 1960s ad agency, SmithWinterMitchell, develops campaigns for the six Unilever brands. ...
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Huggies launches stand-up comedy branded content
19 Aug 2010 | by Alex Brownsell
The campaign, created by JWT Entertainment, will feature clips of stand-up comedy from Father Ted star Ardal O Hanlon, plus up-and-coming comics Kerry Godliman and Lucy Porter. The footage was filmed ... of JWT Entertainment, added: "We created the campaign based on the idea that people are concerned about ...
Kantar releases grocery data app
10 Aug 2010 | by Jacob Mathias
research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...
Editor's Comment: Can Barry Scott sell condoms?
27 Jul 2010 | by Gareth Jones
it is better than its rivals. Durex has adopted a more entertainment-based strategy, which has included ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
Laura Ashley and AGA, as well as in campaigns to arts and enter-tainment audiences. Mixed with social ...
Master, Nadav and Telfer Triumph at Campaign Photo Awards
07 Jul 2010 | by Suzanne Bidlake
. Media Entertainment Title bear Photographer n/s Brand snob Entered by Stuart Hall Photography ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
partner, James Murphy, made for entertaining viewing. Inglis was rewarded in February with promotion ...
Compeed signs up Velocity Sports & Entertainment
06 May 2010 | by Joe Thomas
LONDON - Compeed, the Johnson & Johnson-owned brand, has appointed Velocity Sports & Entertainment...and Fitness' section of the ATP website. Velocity Sports Entertainment will handle all activation ...
Avoiding a red card
27 Apr 2010 | by Joe Thomas
, managing partner at sports and entertainment agency MEC Access, suggests Tesco is in a good position ... is not especially creative.' Deft marketing Steve Martin, chief executive at M C Saatchi Sports Entertainment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
