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Corporate entertainment saw a downturn during the recession, but is now ready to offer bespoke events to meet a market demanding better value for money, discovers Cathy Wallace.
MasterCard is backing an evening of entertainment that will be broadcast as branded content on Channel 4. The MasterCard Priceless Evening, created by Freedom TV, will be recorded for broadcast on Channel 4 on 19 November and will feature performances from James Blunt, Texas and The Corrs.
MasterCard is backing an evening of entertainment that will be broadcast as branded content on Channel 4. The MasterCard Priceless Evening, created by Freedom TV, will be recorded for broadcast on Channel 4 on 19 November and will feature performances from James Blunt, Texas and The Corrs.
LONDON - Fox Home Entertainment is promoting its special-price DVDs through four back-to-back advertising campaigns running on ATM:ad cashpoints at Asda stores nationwide.
Gullane Entertainment, owner of the Thomas the Tank Engine %26 Friends brand, has signed a three-year licensing deal with Aberdeen Unit Trust Managers. It allows Aberdeen to promote its children's investment plan using Thomas the Tank Engine characters, targeting parents and grandparents.
SILVER AWARD Title: Take me to an Economist reader Agency: Abbott Mead Vickers BBDO Client: John Coghill, brand marketing manager, The Economist Creative Director: Peter Souter Art Director: David Newton Copywriter: Andy Arghyrou Outdoor Specialist: Outdoor Connection Printer: Jordison Commendation...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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