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Behind the IAB figures: Internet and TV benefit from recession

in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...

PROMOTIONAL FEATURE: Being personal on a massive scale

and advertising to the set up and management of the entertainment access programme Preferred Seating. Prior ...

CREATIVE STRATEGY: It's not big and it's not clever, Halifax

. Then someone discovered "Howard", who couldn t sing or dance to save his life, but could apparently entertain ... of entertaining adverts that feature colleagues and our latest adverts build on this heritage." And how does this "entertainment" work in the press? Looking at one current example, it s about as entertaining as one of Alistair ...

Trading Places (16 Apr): This week's people moves in advertising, marketing and media

Idol, has stepped down from his lead role behind CKX's 19 Entertainment, which handles about a third ...

Free guide helps brands navigate legal side of social networks

and entertainment group and editor of the white paper, said: "The social media marketplace has exploded in the past ...

Swiftcover's Iggy Pop ads jangle with disgruntled musicians

in the music and entertainment industries. Iggy Pop prances around topless in the 25m Swiftcover ads ...

City Republic: Brave Scots battle for Bank of Scotland

to be the first to entertain new US president Barack Obama. Don't be surprised if he heads off to Beijing first ...

City Republic: The man who saved the world?

of combining high ratings entertainment with a small element of quality news and current affairs and wants ... the BBC, ITV will become an unencumbered entertainment-only company and hence a more desirable takeover ...

EHS Brann scoops Sky Card integrated account

products and services to exclusive entertainment based experiences. In May, EHS Brann created a major ... of what they love about Sky -- entertainment -- while driving customer loyalty and the success of the Sky ...

Deloitte signs five-year deal with Royal Opera House

to September 14. As part of the deal, Deloitte will be able to entertain staff, clients and partners ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.