Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Barclaycard secures sponsorship of NEC venues
01 Mar 2012 | by Alex Brownsell
Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal...music and entertainment sponsorship properties, including Wireless Festival in London, Wembley Arena ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Entertainment Adam Eve, the launch of Pottermore.com Collective, Crysis 2: Live Alien Invasion MadeByPi LLP, Battlefront III - best youth entertainment website Manning Gottlieb OMD, Killzone 3 ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
of how great advertising works. It has to be entertaining and the brand has to be integral. Third ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
a rich suite of offers, from our music and entertainment strand, to the Barclaycard Freedom rewards ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
featured a champagne and canap reception with entertainment from Sternberg Clarke's newest act Wandering ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
much loved for its quirky marketing, the brand has continued to entertain in the aftermath of selling ...
RBS Group thanks customers with movie ticket giveaway
19 Oct 2011 | by Matthew Chapman
DreamWorks Pictures' film 'The Help' is the first movie featured in the Film First scheme, which is open to NatWest and RBS customers in Scotland, England and Wales. Film First was created by M C Saatchi Sport and Entertainment and will run monthly, while in the summer, the scheme will include outdoor ...
Adwatch (Oct 12) - Top 20 recall: Moneysupermarket
12 Oct 2011
bananas, what with the end-line so elegantly purloined from Swingers and all. Are we not entertained ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
