Banking buddies? The limits of how far brands can tap into social networking
02 Dec 2008 | by Fiona Ramsay
and exclusive film competitions. World Wrestling Entertainment (WWE), meanwhile, has launched WWE Universe ...
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Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ... in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands ...
Corporate hospitality risks backlash during austere times
18 Nov 2008 | by Ed Kemp
entertaining, countless deals and relationships have been struck up as a result of the practice over the years. Brands are understandably nervous of the perception of such entertaining by the general public ... budget will be invested in corporate entertaining. The worst of the downturn is projected to have passed ...
Mark Ritson on branding: what the 1929 Wall Street crash can teach marketers
14 Oct 2008 | by Mark Ritson
as audiences looked for cheap, escapist entertainment. Computer games, the 21st-century equivalent ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
.06 24.14 65.88 4 Household equipment 6.85 18.45 33.78 5 Entertainment and media 4.11 11 ... Finance 37.74 3.16 2 Mail order 20.68 4.49 3 Charities 18.28 3.14 4 Entertainment ... and transport 7.83 1.02 5 Entertainment and media 6.45 0.58 6 Retail 3.99 0.22 7 Household ...
Middle East investors use sport to build brands
09 Sep 2008 | by Ed Kemp
Entertainment, should be snapped up by global brands. Golf is another case in point. The finale of next year ...
Marketing cutbacks worst since 9/11
15 Jul 2008 | by Ed Kemp
% reduced them. Budgetary reductions occurred most frequently in the travel and entertainment, retail ...
The pitfalls of adopting a new brand name
08 Jul 2008 | by Suzy Bashford
the Dave moniker was to give the channel the persona of a fun, witty and entertaining 'surrogate friend ...
Opinion: The Marketing Society Forum - Should humour be removed from financial-services ads?
10 Jun 2008
deny it, there are some basic rules to making effective TV ads, and the first is to entertain the viewer. Sex, music or comedy are proven ingredients to advertising that entertains, becomes famous and ... fallen into. It's about delivering important messages within an entertaining creative framework. ...
Power 100 Marketers of 2008: 1-50
28 May 2008 | by Staff
for cable group NTL, where he rose to marketing director. Bluff, well-spoken and entertaining, Davies ... British Gas in the first TV push for its Hometeam service. An avid sports fan, Peake enjoys entertaining ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
