to remove filtersMobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Barclaycard secures sponsorship of NEC venues
01 Mar 2012 | by Alex Brownsell
Barclaycard is hoping to emulate the success of O2's entertainment venue sponsorship though a deal...music and entertainment sponsorship properties, including Wireless Festival in London, Wembley Arena ...
Nationwide renews product placement deal
23 Feb 2012 | by Maisie McCabe
in peak-time entertainment shows. The placement deal was negotiated between ITV Commercial ...
GoCompare goes Looney in latest ad
20 Feb 2012 | by Sara Kimberley
Avery will entertain our younger fans too." GoCompare is currently in the process of reviewing its ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
Entertainment Adam Eve, the launch of Pottermore.com Collective, Crysis 2: Live Alien Invasion MadeByPi LLP, Battlefront III - best youth entertainment website Manning Gottlieb OMD, Killzone 3 ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
of how great advertising works. It has to be entertaining and the brand has to be integral. Third ...
Private equity giant switches from Finsbury to Tulchan Communications
17 Jan 2012 | by Alec Mattinson
. Current investments include New Look, Galaxy Entertainment Group and telecoms group TDC. In recent ...
888.com rolls out Big Brother Bingo
13 Jan 2012 | by Maisie McCabe
that truly takes online entertainment to the next level." The licensing deal is one of the many commercial ...
What's in store for 2012?
11 Jan 2012 | by Kate Magee
demands smart new ways for brands to establish their presence through partnerships with entertainment ... , mobile apps or linear entertainment streams,' he says. Mobile technology will also be a game changer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
