to remove filtersSky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
featured a champagne and canap reception with entertainment from Sternberg Clarke's newest act Wandering ...
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Huggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
's campaign has been developed to create a careful balance of humour and engagement, to entertain and motivate ...
Profile: Simon Morris, chief marketing officer of LoveFilm
07 Jul 2011 | by Sarah Shearman
entertainment 'revolution', having added digital streaming with the LoveFilm Player. 'I think our legacy ... the player on internet-enabled TVs and home-entertainment systems, including the PlayStation 3. He says ...
Harry Potter fever helps PlayStation deliver one million impacts
03 Dec 2010 | by Katherine Levy
The colourful ad, created by TBWA, with media planned and bought by Manning Gottlieb OMD, features children being entertained by a range of PlayStation games such as 'EyePet', 'Little Big Planet 2' and 'TV Superstars'. It ends with the strapline: "This is your world. The game is just the start .". The ad aims ...
Coca-Cola launches integrated campaign for Powerade Zero
15 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
Iris, Synergy and M C Saatchi Sport Entertainment have also been involved. Media buying has been ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
LG repositions with biggest ad campaign to date
22 Apr 2010 | by Sara Kimberley
talk about LG's home entertainment and mobile products, experiences and get updated on the latest ...
Anomaly unveils debut campaign for Sony
15 Apr 2010 | by Kate Nettleton
The campaign promotes the various elements of the Sony brand, from its sponsorship of sporting events to the musicians signed to its labels, in a bid to position it as a digitally networked entertainment company. Two TV ads, directed by Frank Budgen, break today (Thursday) and feature children ...
Sony Centres 'christmas' by TBWA London
01 Dec 2009
The ad, following on from Sony s recent TV trade-in campaign featuring Alice Cooper, demonstrates how Sony Centres give consumers the total Sony experience across all Sony entertainment divisions. ...
Sony 'make.believe' by 180 Los Angeles
03 Nov 2009
to merge the brand's entertainment and electronics divisions for the first time in the company's history.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
