to remove filtersMobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
the business it is in: entertainment. Well-crafted, it seamlessly takes us through clips of its Christmas film ... without the entertainment. I'm Believing in Better, you see. The Range is a place where you can get ...
Media360: Pictures from the gala dinner and evening event
13 Jun 2011 | by Jeremy King
Delegates and sponsors were treated to a gala dinner and entertainment from comedian Alun Cochrane...After a long day of educational seminars and sessions, delegates at this year's Media 360 were treated to a drinks reception, followed by a three-course meal on the first night of the conference. For entertainment, comedian Alun Cochrane wowed the crowd, which included everyone from Channel 4 and Disney ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director for Xbox and entertainment has had a big year, not least in taking on Nintendo and Sony with a ...
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity. All news coverage ...
Harry Potter fever helps PlayStation deliver one million impacts
03 Dec 2010 | by Katherine Levy
The colourful ad, created by TBWA, with media planned and bought by Manning Gottlieb OMD, features children being entertained by a range of PlayStation games such as 'EyePet', 'Little Big Planet 2' and 'TV Superstars'. It ends with the strapline: "This is your world. The game is just the start .". The ad aims ...
Coronation Street cast record 50th anniversary album
28 Oct 2010 | by Ben Bold
stores. Rob Salter, the supermarket s director of entertainment, said: "We believe this will be one ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
