Power 100: 100 to 50
17 May 2011 | by Nicola Clark
director for Xbox and entertainment has had a big year, not least in taking on Nintendo and Sony with a ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
Laura Ashley and AGA, as well as in campaigns to arts and enter-tainment audiences. Mixed with social ...
A newly converged world
25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination
. Convergent technologies deliver the chance to create entertaining experiences that offer deeper engagements ...
Toy retailer turns to SmartFocus Digital
07 Aug 2009 | by Rachael Gallagher
LONDON - Toy retailer The Entertainer has appointed SmartFocus Digital to improve its digital..., RSS and web channel campaigns. The Entertainer owns 47 high street stores and websites TheToyShop ... the content. Zoe Greenall, online marketing manager for The Entertainer, said that the new method ... , cheaper and more effective." Bryan Black, sales director of SmartFocus, added: "The Entertainer ...
And in the real world: Waitrose, RBS, BP, unemployment figures
02 Apr 2009 | by Caroline Lovell
in Madrid and Maryland, America, because of lower-cost competition. Source: The Guardian Entertainment ...
LG rolls out Europe drive
31 Mar 2009 | by Staff
LONDON - LG Electronics is this week launching a European campaign backing its TVs, home-entertainment
LG agrees global deal with F1
24 Nov 2008 | by Fiona Ramsay
with major sports and entertainment events to drive brand awareness with younger customers. The deal follows ...
Unopened direct mail rates fall in 2008
01 Oct 2008 | by Robert McLuhan
.06 24.14 65.88 4 Household equipment 6.85 18.45 33.78 5 Entertainment and media 4.11 11 ... Finance 37.74 3.16 2 Mail order 20.68 4.49 3 Charities 18.28 3.14 4 Entertainment ... and transport 7.83 1.02 5 Entertainment and media 6.45 0.58 6 Retail 3.99 0.22 7 Household ...
Marketing cutbacks worst since 9/11
15 Jul 2008 | by Ed Kemp
% reduced them. Budgetary reductions occurred most frequently in the travel and entertainment, retail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
