to remove filtersHuggies launches biggest ad campaign in four years
21 Mar 2012 | by Sara Kimberley
's campaign has been developed to create a careful balance of humour and engagement, to entertain and motivate ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
. The Double Impact star experienced frozen pants, sweaty bears and talkative nipples in an entertaining series ...
Private View: Kate Stanners and Phil Rumbol
09 Dec 2011
the business it is in: entertainment. Well-crafted, it seamlessly takes us through clips of its Christmas film ... without the entertainment. I'm Believing in Better, you see. The Range is a place where you can get ...
Castrol launches ad funded film starring Cristiano Ronaldo
09 Aug 2011 | by Sara Kimberley
and in partnership with M C Saatchi Sports Entertainment. Sean Rahaley, global brand manager of Castrol Edge ... strength and performance in an entertaining and compelling way." Last year Castrol co-produced a ...
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity. All news coverage ...
Coca-Cola crafts pop song with online people power
01 Mar 2011 | by Ed Owen
Fans of the group and the fizzy drink will be able to watch the band, locked away in a recording studio in London at www.coca-cola.com/music , and contribute to the creative process. Joe Belliotti, director of global entertainment marketing for Coca-Cola, said: "Coca-Cola has a long history of using ...
Harry Potter fever helps PlayStation deliver one million impacts
03 Dec 2010 | by Katherine Levy
The colourful ad, created by TBWA, with media planned and bought by Manning Gottlieb OMD, features children being entertained by a range of PlayStation games such as 'EyePet', 'Little Big Planet 2' and 'TV Superstars'. It ends with the strapline: "This is your world. The game is just the start .". The ad aims ...
CREATIVE STRATEGY: Lynx makes social media work as hard as any TV ad
18 Nov 2010 | by Simon Kershaw
media game with some consideration. Lynx has always understood the value of entertainment and humour ...
Polydor launches Cheryl Cole Facebook and poster campaign
25 Oct 2010 | by Katherine Levy
's entertainment division ted@MediaCom to produce the digitally led poster campaign to promote the album. Polydor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
