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BETC London wins global project for Samsung Smart TV

The agency won a pitch against an undisclosed competitor for the work, which was commissioned in addition to a product-focused campaign by CHI Partners. The pitch was conducted by the Visual Display Business of Samsung Electronics, which is based in Korea. BETC's work will focus on the "entertainment ...

Coca-Cola launches integrated campaign for Powerade Zero

Iris, Synergy and M C Saatchi Sport Entertainment have also been involved. Media buying has been ...

Sony kicks off pitch for TV brief

, Campaign revealed that Sony Computer Entertainment has kicked off an international advertising pitch ...

Kantar releases grocery data app

research and insight into what consumers buy in FMCG, fashion, entertainment and telecommunications. ...

Carphone Warehouse launches mobile music venture

The service, 'Music Anywhere', which uses Catch Media's 'Play Anywhere' platform, has more than six million licensed tracks available from its partnerships with major record labels, including Universal Music, Warner Music, EMI and Sony Music Entertainment. Music Anywhere records the user ...

Robbie Williams gets own karaoke game

Me Entertain You', 'She s The One' and 'Old Before I Die'. The songs will be accompanied ...

Bose appoints OMD in Australia and Japan

AUSTRALIA - Home entertainment company Bose has awarded its media planning and buying account

Demand for free services creates opportunity for brands

, entertainment and fashion. The report examines the business models of the new Free World to consumer ... will be ever more important as being free is all that matters but the experience must be useful, entertaining ...

Fox slims down pitch list for $1bn media account

NEW YORK - Fox Filmed Entertainment is understood to have trimmed its $1bn (£525m) consolidated...shop by the end of this year. The account covers advertising for movies, home entertainment ... domestic US media account. Fox Filmed Entertainment , part of Rupert Murdoch's News Corporation empire ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.