The most irritating ads of 2011
10 Jan 2012 | by David Benady
entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...
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Entertainment: Film fans sent on troll-hunting mission
16 Feb 2012 | by John Owens
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
much loved for its quirky marketing, the brand has continued to entertain in the aftermath of selling ...
Sector Insight: Toy retailing
23 Mar 2011 | by Jane Bainbridge
promotion in Entertainer stores (the biggest independent in the sector). The projected growth ...
John Lewis profits soar 20%
09 Mar 2011 | by Ed Owen
, but are spending more on food and entertaining at home. And as a choice venue for quality groceries, perhaps ...
Sainsbury's leapfrogs Asda after storming Christmas
12 Jan 2011 | by Ed Owen
growth rates in home and electrical and are now one of the fastest-growing entertainment retailers ...
HMV profits up despite sales drop
30 Jun 2010 | by Joe Thomas
-based entertainment brand." "While at an early stage, the three pillars of our new strategy to continue to evolve ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ... in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
