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Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish...
Shakespeare Birthplace Trust brought in Willoughby PR ahead of the launch of Anonymous, a film claiming that William Shakespeare had not written any of the plays attributed to him.
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.
LONDON - The Xbox 360 games console has expanded its film hosting service in a deal with NBC Universal covering films such as 'The Bourne Supremacy' and 'Shaun of the Dead'.
LONDON - Xbox 360 is aiming to cash in on the relative success of DVD sales during a recession by promoting itself as a home-entertainment system.
LONDON - Pre-school TV producer Hit Entertainment is to expand its licensing activities across Scandinavia, by appointing Danish agency Kidz Entertainment to act as primary sales agent for the network's programme franchises.
LONDON - Research firm Market Evolution has teamed up with planning and buying agency Target Media to launch an online panel focusing on entertainment products and services.
LONDON - Production and talent company 19 Entertainment, set up by pop impresario Simon Fuller, has announced the acquisition of advertiser-funded content production company Freedom Media for an undisclosed sum.
LONDON - Toshiba is promoting its new website, which features the 1980s ad icon Mr Tosh, in a deal with MSN UK.
LONDON - Manning Gottlieb OMD has launched a new multimillion-pound specialist entertainment division, Invents, in an attempt to branch into new areas including publishing, broadcasting, entertainment destinations and mobile entertainment.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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