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Facebook Studio: a creative platform for brands

will be for brands to integrate Facebook activity into the real world, to drive engagement, entertainment ...

Behind the IAB figures: Internet and TV benefit from recession

in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...

Sector Insight: Toy retailing

promotion in Entertainer stores (the biggest independent in the sector). The projected growth ...

Brands get behind Comic Relief 2011

Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity. All news coverage ...

John Lewis profits soar 20%

, but are spending more on food and entertaining at home. And as a choice venue for quality groceries, perhaps ...

The Marketing Society Forum: Is it wise to resume a well-received brand campaign after a long pause?

campaign' - it's entertainment from a famous fizzy-drink brand. By and large, people don't remember ...

Coca-Cola crafts pop song with online people power

Fans of the group and the fizzy drink will be able to watch the band, locked away in a recording studio in London at www.coca-cola.com/music , and contribute to the creative process. Joe Belliotti, director of global entertainment marketing for Coca-Cola, said: "Coca-Cola has a long history of using ...

Sainsbury's leapfrogs Asda after storming Christmas

growth rates in home and electrical and are now one of the fastest-growing entertainment retailers ...

Christmas and Boxing Day break online retail records

websites in the UK yesterday, with consumer electronics and entertainment sectors also performing well ...

Harry Potter fever helps PlayStation deliver one million impacts

The colourful ad, created by TBWA, with media planned and bought by Manning Gottlieb OMD, features children being entertained by a range of PlayStation games such as 'EyePet', 'Little Big Planet 2' and 'TV Superstars'. It ends with the strapline: "This is your world. The game is just the start .". The ad aims ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.