NEWS: Maverick Media goes digital with Fodor Wylie
10 Nov 1995 | by STEVE BEVAN
the entertainment industry and Maverick s first mock-up is a press kit for cult movie Reservoir Dogs. However ...
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NEWS: Consolidated rides into Segaworld
26 Jan 1996 | by LEXIE GODDARD
responsible for marketing the Japanese giant s entertainment centres - in the form of James Bidwell ...
DIARY: Playstation success was enough to make its teen audience sick
03 Nov 1995
Sony Computer Entertainment s head of PR Alan Welsman informs me that he is winding down PR...Sony Computer Entertainment s head of PR Alan Welsman informs me that he is winding down PR activity around its new computer game Playstation in the run up to Christmas as demand is fast outstripping supply. This is no doubt the fault of its own PR agency MacLaurin Communications ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
