Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?
15 Jun 2011 | by Glyn Britton, Strategy director, Albion
. No 'concept', big idea, comedy, poetry, technical firsts, art, or entertainment. Forsaking all of that, here ...
are rarely in the same sentence. And let's face it, if I were to entertain buying a car, especially a new one ...
. No 'concept', big idea, comedy, poetry, technical firsts, art, or entertainment. Forsaking all of that, here ...
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ... in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands ...
no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...
advertising Entertainment and media brands dominated online advertising in 2008, spending nearly 80m ...
to an unprecedented level. British Sky Broadcasting was the top-spending entertainment and media brand as its battle ... Net and Eloanshop.com British Sky Broadcasting was the biggest online advertiser in the entertainment ...
video advertising resulted in new opportunities for entertainment companies looking to reach consumers ... %, while 20th Century Fox s home-entertainment division boosted its spend by 126%. ITV spends less than 1 ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.