Ford draws up branded entertainment strategy
16 Nov 2010 | by Alex Brownsell
Ford of Britain is revamping its marketing strategy in an effort to strengthen its appeal as a trusted car marque.
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Budget Rent-A-Car 'the squad' by Atomized Entertainment
23 Feb 2012
Budget Rent-A-Car is sponsoring an online series following the selection process for the Great Britain men's rowing "sweep" squad for London 2012.
Chris Shaw lands top sports role at Fuller's 19 Entertainment
21 Mar 2006 | by by Sam Matthews
LONDON - Chris Shaw, the former chief executive of Universal McCann, is joining Simon Fuller's 19 Entertainment to market the Honda F1 Racing team, which includes British racing star Jenson Button and Reubens Barrichello.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
