Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
much loved for its quirky marketing, the brand has continued to entertain in the aftermath of selling ...
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The most irritating ads of 2011
10 Jan 2012 | by David Benady
entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
for entertainment rather than news, and 38% more likely to read the Sun, the Daily Star or the Daily Mirror. Few ...
How ad engagement differs by gender
29 Jul 2011 | by Richard Morris
is not a key factor, such as entertainment, financial services and utility suppliers, for example ... . Entertainment In the entertainment category, film and music perform well, again as you would expect ... to work harder than their competitors in the entertainment sector to be noticed. Altruism Women ...
Own-brand products push strong growth for Sainsbury's
10 Nov 2010 | by Ed OWen
, they are also socialising and entertaining more at home, and the supermarkets generally are benefiting from ...
Pick & Turkey league 2010
06 Aug 2010
PICK OF THE WEEK Maisie McCabe is charmed by WCRS s idents for Sky Broadband: "Sponsorship idents need to be sufficiently entertaining without being annoying because there s a good chance consumers are going to have to watch them repeatedly. In "Red Riding Hood", the wolf gets his comeuppance ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ... in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
advertising Entertainment and media brands dominated online advertising in 2008, spending nearly 80m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
