Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
featured a champagne and canap reception with entertainment from Sternberg Clarke's newest act Wandering ...
Longchamp promotes latest collection with online drama
30 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
The series, called 'Heels' and created by The Makers Entertainment, will be streamed exclusively on www.sofeminine.co.uk for the next five weeks. It centres on the character Alice Valois, a young fashion editor at Shine magazine, and her antagonistic relationship with Trisha Barton, who has joined ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
much loved for its quirky marketing, the brand has continued to entertain in the aftermath of selling ...
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
continues apace. However, while shoppers have consumed fashion and shopping as entertainment for more than a ...
CoolBrands: How to capture the essence of cool
28 Sep 2011 | by Nicola Clark
Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ... /Designer 16 Nintendo Leisure Entertainment/Games Toys 17 Vivienne Westwood Fashion/Designer 18 Agent Provocateur Fashion/Lingerie 19 Tate Modern Leisure Entertainment ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
