Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
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Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit....Campaign: Creating the World's Largest 3D Street Artwork Client: Reebok PR team: M C Saatchi Sport Entertainment Timescale: November 2011 Budget: 60,500 In 2011, sportswear giant ... of the campaign, Reebok asked retained agency M C Saatchi Sport Entertainment to build anticipation ...
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
Entertainment, says of Gower: 'I had a real trust with her and you knew there would be no nonsense. She has spot ... , for whom I worked in the sports team at H K and who is now CEO of M C Saatchi Sport Entertainment. He ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23 ...
Bourjois taps into London Fashion Week
15 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
The campaign, negotiated and created by media agency MEC and branded entertainment agency MCBX, features TV, experiential and social media activity. The activity will run alongside London Fashion Week, which starts on Friday (17 February) and runs until Wednesday (22 February). The brand's first pop ...
Reebok set to relaunch controversial EasyTone shoes range
07 Feb 2012 | by Sarah Shearman
by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...
The most irritating ads of 2011
10 Jan 2012 | by David Benady
entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...
The Annual 2011: Top 10 celebrity ads
16 Dec 2011 | by Staff
. The Double Impact star experienced frozen pants, sweaty bears and talkative nipples in an entertaining series ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
featured a champagne and canap reception with entertainment from Sternberg Clarke's newest act Wandering ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
