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Ex-Shine director Natalie Luke launches consumer start-up

The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently focusing on new brands, and has recently won healthy snack brand Bear. The agency has landed the brand s first ever comms campaign, part of a marketing and advertising drive that will focus on a dried fruit ...

Jameson Irish Whiskey hands Exposure global brief

and Germany. The Pernod Ricard-owned brand uses M C Saatchi Sport Entertainment to promote its 'cult film ...

Agencies vie for Merchant Gourmet

to appeal to "foodies" and consumers who entertain at weekends. Merchant Gourmet was founded by Mark ...

Work Club hired for Coke water activity

of the Mobile Entertainment Forum, signalling the medium's importance to its marketing. The company's head ...

Heineken moves quickly to fill UK brand director role

of entertainment and sport sponsorship deals, including O2-branded music venues and its backing of the England ...

LighterLife reviews media and creative

women and men. In 2009, LighterLife sponsored a programming strand called Great Entertainment ...

Bulmers signs up Plan B to launch cider variant

. Consumers will be invited in to the area to be entertained by "top music artists", curated by DJ Rob Da Bank ...

BMB takes stake in Pussy after ad pitch win

as "spontaneous, entertaining and fun". Trevor Beattie, the BMB founding partner, said: "There is a great story ...

Agencies line up for Pussy Energy Drinks

Launched by student Jonnie Shearer in 2004, Pussy is keen to raise its profile. The drink, which is made with a blend of white grape juice mixed with grenadilla and lychee, is positioned as "spontaneous, entertaining and fun". The energy drink is mainly sold in London nightclubs, but consumers can now also ...

Coca-Cola launches integrated campaign for Powerade Zero

Iris, Synergy and M C Saatchi Sport Entertainment have also been involved. Media buying has been ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.