The most irritating ads of 2011
10 Jan 2012 | by David Benady
entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...
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Adwatch (May 2) Top 20 recall: Florette
09 May 2012 | by Russell Ramsey, executive partner, JWT London
stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
much loved for its quirky marketing, the brand has continued to entertain in the aftermath of selling ...
Adwatch (6 April) - Top 20 recall: Cravendale gets creative
06 Apr 2011 | by George Bryant, Strategy and founding partner, The Brooklyn Brothers
about it. Here's a slice of genuine family entertainment. When every news broadcast feels like ...
Sainsbury's leapfrogs Asda after storming Christmas
12 Jan 2011 | by Ed Owen
growth rates in home and electrical and are now one of the fastest-growing entertainment retailers ...
Public view - Was the public impressed by the new Hovis ad?
16 Jun 2010
The public was generally entertained by the retro feeling of the new Hovis ad.
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ... in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
advertising Entertainment and media brands dominated online advertising in 2008, spending nearly 80m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
