Schweppes 'christmas entertainment' by Mother London
16 Nov 2009
Schweppes is launching a series of ten-second idents to promote its sponsorship of Christmas Entertainment across UKTV's eight channels.
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Jameson hires M&C Saatchi Sport & Entertainment for awards brief
04 Dec 2009 | by Ed Kemp
LONDON - Pernod Ricard has hired M&C Saatchi Sport & Entertainment to promote the Jameson Empire Awards in 2010.
Brand entertainment on centre stage during festival season
28 Oct 2008 | by Nicola Clark
LONDON - In the UK there were 555 summer festivals, attended collectively by more than 3m people - a highly lucrative audience with which an unprecedented number of brands are seeking to connect. While any marketer or agency will say brands need to enhance the festival experience rather than detract...
Digital brief: Pizza Hut teams up with Sony Home Entertainment
31 Oct 2007
Pizza Hut has teamed up with Sony Home Entertainment for an online competition to promote the DVD release of Spider-Man 3. Agency BB devised the competition, with prizes including a trip to New York.
Virgin Radio launches Bailey's Glide entertainment slot
26 Mar 2004 | by Staff,
LONDON - Virgin Radio is to launch a 60-minute entertainment bulletin as part of a new partnership with Bailey's Glide to build brand awareness of the new Diageo liqueur.
Smirnoff to back Belfast Telegraph entertainment section
05 Aug 2003 | by Staff,
LONDON – The Belfast Telegraph has signed Smirnoff as sponsor of its weekend Entertainment section.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
