Think BR: Who makes the brand choice in your house?
17 Oct 2011 | by Laura Furniss
- and they are not far wrong. In 2010, Peppa Pig, the Entertainment One (eOne) brand, grossed over 200 million ...
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Trading places: this week's people moves
23 Mar 2012 | by Daniel Farey-Jones
broadcaster Nine Entertainment. ( Media Week ) DataXu , the US-headquarted demand-side platform, has ...
The Art of Unlearning
07 Sep 2011 | by Charles Vallance, Founding Partner, VCCP
. They will be judged on how they ve helped create useful, entertaining or memorable experiences on behalf ... create useful, entertaining or memorable experiences on behalf of the customers of the brands they work ... create useful, entertaining or memorable experiences on behalf of the customers of the brands they work ...
Coca-Cola deepens involvement in mobile
11 Jul 2011 | by Daniel Farey-Jones
Coca-Cola has become the first brand to join the board of the Mobile Entertainment Forum
Behind the IAB figures: Internet and TV benefit from recession
29 Mar 2011 | by Arif Durrani
in 2010, led by the entertainment and media sector, but with spend also being generated by finance ... helped the finance market overtake entertainment and media's share of marketing spend, which dipped ... Telecoms 16% Finance 15% Entertainment media 16% Entertainment media 14 ...
Coke, Kit Kat and Red Bull give sugar rush to BR app chart
23 Mar 2011 | by Daniel Farey-Jones
, informed or entertained. There is another new entry in third place for the Red Nose Day app for Comic ...
Brands get behind Comic Relief 2011
18 Mar 2011 | by Sarah Johnson
Established 25 years ago, Comic Relief strives to create a just world free from poverty by driving positive change through the power of entertainment. Now a regular fixture on the BBC, brands and celebrities have once again been activitely supporting this year's fundraising activity. All news coverage ...
Coca-Cola crafts pop song with online people power
01 Mar 2011 | by Ed Owen
Fans of the group and the fizzy drink will be able to watch the band, locked away in a recording studio in London at www.coca-cola.com/music , and contribute to the creative process. Joe Belliotti, director of global entertainment marketing for Coca-Cola, said: "Coca-Cola has a long history of using ...
Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
websites in the UK yesterday, with consumer electronics and entertainment sectors also performing well ...
Trading Places: This week's people moves in advertising, marketing and media
10 Sep 2010 | by Staff
EMEA has appointed Andrew Lord , the managing director of Fuse , the sports and entertainment unit ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
