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Brand of the Year 2011 shortlist

much loved for its quirky marketing, the brand has continued to entertain in the aftermath of selling ...

LighterLife reviews media and creative

women and men. In 2009, LighterLife sponsored a programming strand called Great Entertainment ...

Heineken rugby sponsorship hits 20 years and £100m

, Zinzan Brooke, Matt Burke, Scott Quinnell and Rob Henderson, as well as entertainment and sporting ...

Think BR: Who makes the brand choice in your house?

- and they are not far wrong. In 2010, Peppa Pig, the Entertainment One (eOne) brand, grossed over 200 million ...

Innocent Kids launches apps for children

The app, created by Public Creative, aims to entertain four- to nine-year-olds with Innocent's The Dude's Banana Plane Game, which is available via portable smart-devices. The game, which features the Innocent Gang, asks children to navigate a banana plane through a series of targets and pick up "fruity ...

CoolBrands: How to capture the essence of cool

Dom Perignon Drinks/Champagne 13 PlayStation Leisure Entertainment/Games Toys ... /Designer 16 Nintendo Leisure Entertainment/Games Toys 17 Vivienne Westwood Fashion/Designer 18 Agent Provocateur Fashion/Lingerie 19 Tate Modern Leisure Entertainment ...

A Social Adventure: why events need social media

they risk getting lost in the increasing clutter of social networks? Dave Roberts, head of entertainment at M C Saatchi Sport Entertainment, says as more brands inundate consumers with updates, pictures ...

The Art of Unlearning

. They will be judged on how they ve helped create useful, entertaining or memorable experiences on behalf ... create useful, entertaining or memorable experiences on behalf of the customers of the brands they work ... create useful, entertaining or memorable experiences on behalf of the customers of the brands they work ...

School Reports 2011: Quiet Storm

's creativity chit was work for MTV's VIVA, the youth music and entertainment channel rebranded from TMF. Making ...

Malibu 'E! idents' by Audacity

Malibu has released a series of "celebrity lifestyle" idents for Sky's E! Entertainment Channel.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.