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Absolut Vodka launches augmented reality app

24 Jan 2012 | by Loulla-Mae Eleftheriou-Smith

reality, we are adding a digital layer around our product. "The application is one part entertainment ...

Brand Manager of the Week: Naomi Cosgrove, Brand controller, Kallo Foods

17 Jan 2012

campaign? I respect any campaign that entertains and goes viral, so that would include Yeo Valley ...

The most irritating ads of 2011

10 Jan 2012 | by David Benady

entertainment and creativity to the sector. 'There is no sign of the campaign wearing out,' he insists ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

and decided which film to watch, only to be told that the in-flight entertainment system is kaput. The Duke ... experience on a BA flight. The pair were offered 200 compensation after they were left without entertainment ...

Marketing's Top 10 Quotes of the Year

19 Dec 2011 | by Rachel Barnes

can't have measurability, you are behaving irresponsibly. We don't get given this money to entertain ...

The Annual 2011: Top 10 celebrity ads

16 Dec 2011 | by Staff

. The Double Impact star experienced frozen pants, sweaty bears and talkative nipples in an entertaining series ...

Private View: Kate Stanners and Phil Rumbol

09 Dec 2011

the business it is in: entertainment. Well-crafted, it seamlessly takes us through clips of its Christmas film ... without the entertainment. I'm Believing in Better, you see. The Range is a place where you can get ...

Campaign Viral Chart: Coke's Filipino fillip becomes most shared

09 Dec 2011 | by Ben Hall

5. Blizzard Entertainment 'hunter' by BBDO 14,193 shares this week All time: 322,522 shares ... ,964 shares 8. Blizzard Entertainment 'birthday gift' by BBDO ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

07 Dec 2011 | by Rachel Barnes

BETWEEN GOOD AND BAD CONTENT' Syco Entertainment, which manages TV assets such as The X Factor, urged ...

Sky marketer scoops top prize at Brand Event Awards

02 Dec 2011 | by Staff

featured a champagne and canap reception with entertainment from Sternberg Clarke's newest act Wandering ...

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