Half our waking hours spent consuming media
19 Aug 2010 | by Jennifer Whitehead
, with TV viewing in the evening remaining our primary form of entertainment.
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Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
much loved for its quirky marketing, the brand has continued to entertain in the aftermath of selling ...
Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
in the telecoms and media/entertainment sectors. O2, Hutchison 3G, which owns 3, and merger candidates T ... in internet adspend. While they continue to make extensive use of the channel, media/entertainment brands ...
Sponsorship Agency League Table 2009
07 Oct 2009 | by Ed Kemp
no shortage of partners,' says Steve Martin, chief executive at M C Saatchi Sport Entertainment. 'The middle ... brands' appetites for innovative and entertaining sports properties. Barclays leapt at the chance to tie ... in the event,' says Mike Parker, director at Velocity Sports Entertainment. 'It has been working hard since ...
Marketing's Experiential Marketing League Table 2009
13 Aug 2009 | by Robert McLuhan
Entertainment remains a big part of experiential activity, especially for brands targeting the under-35s ... the idea back to life for the festival season, with musicians and DJs offering entertain ment. Consu mers ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
advertising Entertainment and media brands dominated online advertising in 2008, spending nearly 80m ...
Online ad spend: 2005 online advertising spend rockets towards £1.4 billion
25 Jan 2007 | by The Internet Advertising Bureau
automotive at 12.4% saw continued investment. Entertainment and media saw the most significant growth and was worth 10.2% of spend in H2 2005 compared to 6.2% in H2 2004. The entertainment industry has ... , Entertainment and Media practice, PricewaterhouseCoopers LLP said "For a number of years the internet has held ...
Online ad spend: Internet advertising nears £1 Billion for the first six months of 2006
25 Jan 2007 | by the Internet Advertising Bureau
advertising expenditure. FMCG, retail and entertainment sectors up While recruitment and finance remain ... . The Automotive and Entertainment and Media sectors represented 13.8% and 8.9% of the market respectively ... , Entertainment and Media practice, PricewaterhouseCoopers LLP said: Internet advertising can deliver well ...
Bellwether points to better future for UK ad industry
25 Jan 2007 | by Philip Smith
in IT and computing, travel, entertainment, and the financial services. Budget cuts were most widely reported in FMCG ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
