Search results for Entertainment

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Youth and social media

of their lives and meets a wide range of youth needs: organisation, learning, entertainment, combating ...

IBM study identifies four distinct personalities in digital space

A survey of the media and entertainment market found that with the increasing uptake of digital devices, companies had to offer a more personalised experience to consumers accessing content online ... tools." Media and entertainment companies also had to adopt a flexible and scalable system of payment ...

Adwatch (April 4) ) top 20 recall: The Guardian

well; it is knowingly entertaining and nicely satirical. Brand strategy verdict: 7.5 out of 10 ...

Brand barometer: Gorillaz for Converse viral ad reviewed

, with entertaining storytelling. Nonetheless, while it might seem that using Gorillaz to promote its trainers ... which, despite being more than five minutes long, will keep viewers entertained. As an ad, however ...

Google and retail help seal record ad take for TV

in 2011 was retail, increasing its investment by 2% year on year, followed by entertainment and leisure ...

Planning for synergy: Harnessing the power of multi-platform media

(27%), on their mobiles (17%) and during in-flight entertainment (15%). In addition to delivering ...

Understanding older women gamers

is increasingly becoming an alternative to standard leisure entertainment such as TV and puzzle books. This can ...

BP's brand image benefits from London 2012 sponsorship, claims research

from sponsorship specialist Havas Sports & Entertainment....Sports Entertainments, said: "These results provide persuasive evidence that sponsoring the Olympics ...

Entertainment: Film fans sent on troll-hunting mission

Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.

Think BR: The value of biometrics

and games excel at delivering relevant, entertaining stories. In effect, people are already engaged ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.