MPG on alert as De Agostini calls pan-Euro media review
28 Jan 2010 | by Anne Cassidy
and outlined plans two years ago to double the size of its Zodiak Entertainment TV subsidiary through ...
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Making print and digital work together profitably: paywalls and politics
12 Mar 2010
, the model of "free content plus ad revenue" was something we never entertained. We've always valued our ...
Facebook to host RDF showbiz brand
12 Nov 2009
The content company RDF Media Group is launching an entertainment brand on Facebook called...of entertainment updates and user-generated content to supplement a regular Friday video round-up show. O2 has ...
Discovery appoints Chris Shaw as senior vice-president
01 Oct 2009
was the head of commercial strategy at 19 Entertainment, worked at Universal McCann for 11 years, running ...
Momentum Pictures in £9 million media review
24 Sep 2009 | by Ian Darby
The account is currently held by the entertainment media agency, Target Media. Agency sources said Momentum has drawn up a pitchlist for the account, although formal presentations have yet to take place. Momentum recently used advertising to support cinema releases including Dorian Gray and Last Chance Harvey ...
MediaCom scoops theatre group brief
28 Aug 2009
Entertainment, the theatre operator and producer behind shows such as Hairspray and Sister Act....TED, MediaCom's entertainment division, will handle strategy, planning and buying for TV, cinema and online. It won the account without a pitch. AKA, Stage Entertainment's incumbent full-service agency ... , the commercial director at Stage Entertainment, said: "MediaCom's knowledge and passion for our work has been ...
EA Games appoints Agency Republic to launch ad task
25 Jun 2009 | by Kate Nettleton
digital advertising for a number of computer games in the past, including Sony Computer Entertainment ...
YouTube signs up advertisers to launch UK pre-roll ads
21 May 2009 | by Anne Cassidy
free, entertaining professional content to view and provide advertisers with a more professional ...
Barbican appoints Target Live to media
14 May 2009
Target Live, the specialist entertainment division of Target Media Group, won the business after a competitive pitch that also involved the incumbent, Total Media. The agency will work with the Barbican Centre on campaigns to promote its new positioning as an arts centre that supports and develops ...
ITV1 unveils big-budget branding campaign
09 Apr 2009 | by Ian Darby
The ad is the first brand campaign to support ITV1 and attempts to show that the channel represents entertaining and upbeat viewing. "Beach" features children exploring a dull coastline until they break through the looming clouds by throwing stones to reveal a ray of sunlight. The 90-second film ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
