NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
an incredibly exciting evening of entertainment. Where do you think the NBA brand will be in the UK in five ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
promotions on its entertainment properties to drive women (18-49 years old) to the WIGS channel and build ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
The MSN push centres on a 60-second video, featuring a series of 3D graphics and a voiceover claiming that MSN stands for real-time technology and journalism. The clip, which breaks next week, will be shown as a pre-roll around ITVPlayer and 4oD content, and will be seeded across entertainment ...
Q&A: Tony Wang, general manager Twitter UK
15 May 2012 | by Sarah Shearman
, from entertainment, to broadcast, tech, telecoms and travel. What we are now seeing is as new brands ...
Google showcases professional YouTube content
09 May 2012 | by Sarah Shearman
, with an integrated marketing push featuring entertainment content from popular TV shows, including 'Britain's Got
Former Carlsberg marketer Roberts takes up cricket role
09 May 2012 | by John Reynolds
brief to reposition its Edgbaston stadium as a multipurpose entertainment venue.
BA unveils plans for giant screen in Olympic Park
04 May 2012 | by Loulla-Mae Eleftheriou-Smith
stage, live entertainment, short films and visits from Olympic and Paralympic athletes. Tickets ...
Sainsbury's enters music download market
03 May 2012 | by Matthew Chapman
download service to improve its online entertainment offering....The new service will be hosted on a Sainsbury s entertainment website and provides customers with access to more than 2.3 million music downloads. Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our ...
Wagamama installs Blippar technology for diners
03 May 2012 | by Sarah Shearman
looking for fun things to keep themselves entertained before and during their meal." Wagamama ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
-commerce Merlin Entertainments Group Gatwick Express (Go-Ahead Group) VCCP John Lewis.com (John Lewis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
