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Brands struggling to follow consumer journey online, finds IAB

The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between October and December last year for its Search Barometer Survey. According to the study, which involved marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...

Google to launch 'own-brand entertainment hardware'

Google is developing an own-brand, home-entertainment system that streams music wirelessly through..., which is being made available on LG and Sony devices. News of the rumoured home-entertainment system ...

Exploring licensing's new gaming frontier

the entertainment world by storm. Mobile and online games such as Angry Birds, Talking Friends, Moshi Monsters ... entertainment properties are becoming famous in weeks; or days in some cases,' he adds. Coyle also points out ... and strengthening the core product.' Vejlgaard says the overriding aim is to turn the brand into an entertainment ...

Think BR: The value of biometrics

and games excel at delivering relevant, entertaining stories. In effect, people are already engaged ...

News Corp hit by $87m NotW costs

. Income at its filmed entertainment unit more than doubled from $189m to $393m, swelled by the performance ...

How can magazines mix digital and commerce?

simultaneously. Nearly a third of monthly visits to DS are now from a mobile device - many from entertainment ...

BT to sponsor 'London Live' Olympic entertainment events

London Live , which will take place every day of the Games, will also include live music, sports and entertainment events in Victoria Park and Trafalgar Square. BT signed a deal in 2009 to become the official telecommunications partner of London 2012 at a reported cost of 80m. It is understood to be backing the Hyde Park ...

Reebok set to relaunch controversial EasyTone shoes range

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

Nickelodeon selects Shine Communications for teen mystery drama launch

to welcome the family broadcasting powerhouse Nickelodeon to our stable of entertainment clients at Shine ... to step into the world of Anubis and discover one of the hottest global teen entertainment properties ...

Digital growth leads Q4 outdoor revenues up 1.4%

, Everything Everywhere, Vauxhall, Paramount Pictures and E1 Entertainment. Mike Baker, chief executive ... of 2011 than they did the previous year included drink, entertainment, motors, retail, finance, clothing ...

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