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Reebok set to relaunch controversial EasyTone shoes range

by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

Hasbro appoints Initiative to US media business

The incumbent on the account was WPP-owned MediaCom, which attempted to defend the business. Initiative, part of Interpublic, will be responsible for Hasbro's media planning and buying activities across its entertainment offerings and global brand portfolio. As part of the business, Initiative ...

Tesco launches its biggest ever Halloween push

and making their own entertainment at home. The range we're offering is very accessible and affordable." ...

The X Factor to launch online branded content shop

and is owned and produced by Syco TV, a joint venture between Simon Cowell and Sony Music Entertainment ...

M&S launches online TV show starring Myleene Klass

have a much higher level of engagement with our customers. "Myleene s Makeovers are entertaining ...

Huggies launches stand-up comedy branded content

The campaign, created by JWT Entertainment, will feature clips of stand-up comedy from Father Ted star Ardal O Hanlon, plus up-and-coming comics Kerry Godliman and Lucy Porter. The footage was filmed ... of JWT Entertainment, added: "We created the campaign based on the idea that people are concerned about ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.